After more than 16 years in the jewellery industry, working closely with brands, retailers, sales teams and customers, I saw a gap in the Swedish market.

Too many exciting, emerging brands have the product, the story, the craftsmanship, the ambition and the potential - but not necessarily the local knowledge, relationships or structure needed to establish themselves and grow.

At the same time, retailers are constantly looking for something new. New brands. New stories. Newness that feels relevant to their customers and creates new business.

Ena Collective was created to connect the two.

We are the partner for jewellery brands looking to enter and establish themselves into the Swedish market - helping them find the right retailers, build their presence and turn potential into sustainable business.

And we are a partner for retailers looking to discover carefully selected brands that bring something new to their assortment, their customers and their business.

With a deep understanding of both sides of the industry, Ena Collective works where brand meets retail, relationships meet strategy and opportunity becomes business.

Ena Collective - founded by Linda Ljungdahl